Xing Guo

Email

Copied ✧

Résumé ↗

Xing Guo

Email

Copied ✧

Résumé ↗

Xing Guo

Email

Copied ✧

Résumé ↗

PAN Foundation: Clinical Trials micro-site

PAN Foundation

View the site ↗

Helped debunk myths around clinical trials by guiding patients and caregivers in search of information.

Duration

Role

Tools

Team

Project Phase 1
May – Sep 2023

4 Months

UX Design

User Research

Strategy
Design System

Figma

Miro

Salesforce Lightning
Design System

1 Product Manager

2 Content Designers

3 Designers

Tools

Team

Figma

Miro

Salesforce Lightning
Design System

1 Product Manager

2 Content Designers

3 Designers

Overview

The PAN Foundation is a leading charitable foundation and healthcare advocacy organization that works to provide access to treatment for under-priveleged patients and empowering patients on their healthcare journeys.

Their team reached out to us to design a responsive micro-site ↗ aimed at empowering individuals to make informed decisions about participating in clinical trials—especially those from minoritized communities.

Problem

The diversification of participants in clinical trials is vital to proving drug and treatment efficiency for all patients. However, due to the historical mistreatment and exploitation of black and minority populations, there is an understandable distrust of experimental drugs and treatments.

Goal

How might we provide education around clinical trials with the goal of encouraging more participation within diverse communities?

My Contributions

  • Drove UX strategy by collaborating with content writers to craft a cohesive story and voice when designing the homepage

  • Owned the site IA and wireframed key pages that provided the groundwork for a flexible, scalable website solution

  • Shipped full end-to-end designs & contributed to key features that were implemented in DSB. Crafted the information architecture, template creation, modifier, segmentation, and export features.

  • Crafted a compelling and strategically balanced homepage by facilitating workshops and supporting research efforts, ensuring the voice of the end-user was represented and advocated for

  • Emphasized the importance of DEI authenticity in site language and structuring, which won us the trust of our stakeholders

Testimonials

"I remember Nechumah actually saying, "I love it" in the first review. This early success helped establish client trust and confidence, setting the stage for a productive collaboration."

-John Motley, Content Writer

Testimonials

"I remember Nechumah actually saying, "I love it" in the first review. This early success helped establish client trust and confidence, setting the stage for a productive collaboration."

-John Motley, Content Writer

Testimonials

"I remember Nechumah actually saying, "I love it" in the first review. This early success helped establish client trust and confidence, setting the stage for a productive collaboration."

-John Motley, Content Writer

Testimonials

"I remember Nechumah actually saying, "I love it" in the first review. This early success helped establish client trust and confidence, setting the stage for a productive collaboration."

-John Motley, Content Writer

Testimonials

"One of Xing's remarkable strengths was their ability to adapt to changing client feedback and unforeseen shifts in the client's mindset throughout the project. A prime example of this was their leadership in creating the "forms" component system."

-Cody Sanger, Content Writer

Testimonials

"One of Xing's remarkable strengths was their ability to adapt to changing client feedback and unforeseen shifts in the client's mindset throughout the project. A prime example of this was their leadership in creating the "forms" component system."

-Cody Sanger, Content Writer

Testimonials

"One of Xing's remarkable strengths was their ability to adapt to changing client feedback and unforeseen shifts in the client's mindset throughout the project. A prime example of this was their leadership in creating the "forms" component system."

-Cody Sanger, Content Writer

Testimonials

"One of Xing's remarkable strengths was their ability to adapt to changing client feedback and unforeseen shifts in the client's mindset throughout the project. A prime example of this was their leadership in creating the "forms" component system."

-Cody Sanger, Content Writer

Navigation & IA

Based on user interviews, patient pages needed to be easily accessible and humanistic, whereas information relevant to corporate donors came second in hierarchy.

Homepage

I worked with content writers to craft a story that guides patients and caregivers in, while ultimately encouraging them to sign up to learn more about clinical trials.

Wayfinding

For visitors who were unsure of where to look, I designed entry and exit points in the site to allow for someone to jump from one relevant page to the next.

Debunk Myth Quiz

These interactive sections are found throughout the site and I designed them to be quick check-ins and visual resting points for visitors learning about clinical trials. They serve to debunk commonly held assumptions about clinical trials that prevented them from taking the next step.

Research

View Details ↓

Our research team conducted semi-structured topical interviews and card-sort with 13 participants to better understand user needs. A mix of patients, caregivers, and corporate donors from different backgrounds were recruited. I supported the research team's efforts by helping take notes and synthesizing their findings.

Research

View Details ↓

Our research team conducted semi-structured topical interviews and card-sort with 13 participants to better understand user needs. A mix of patients, caregivers, and corporate donors from different backgrounds were recruited. I supported the research team's efforts by helping take notes and synthesizing their findings.

Research

View Details ↓

Our research team conducted semi-structured topical interviews and card-sort with 13 participants to better understand user needs. A mix of patients, caregivers, and corporate donors from different backgrounds were recruited. I supported the research team's efforts by helping take notes and synthesizing their findings.

Research

View Details ↓

Our research team conducted semi-structured topical interviews and card-sort with 13 participants to better understand user needs. A mix of patients, caregivers, and corporate donors from different backgrounds were recruited. I supported the research team's efforts by helping take notes and synthesizing their findings.

Research

View Details ↓

Our research team conducted semi-structured topical interviews and card-sort with 13 participants to better understand user needs. A mix of patients, caregivers, and corporate donors from different backgrounds were recruited. I supported the research team's efforts by helping take notes and synthesizing their findings.

Design Process

View Details ↓

From the research and workshop findings, the design team created wireframes and worked closely with content strategists and the research team to craft the IA and structure of the pages. We would then use branding that was handled by a 3rd party studio to finalize and publish the site.

Design Process

View Details ↓

From the research and workshop findings, the design team created wireframes and worked closely with content strategists and the research team to craft the IA and structure of the pages. We would then use branding that was handled by a 3rd party studio to finalize and publish the site.

Design Process

View Details ↓

From the research and workshop findings, the design team created wireframes and worked closely with content strategists and the research team to craft the IA and structure of the pages. We would then use branding that was handled by a 3rd party studio to finalize and publish the site.

Challenges

  • Technical constraints meant change in requirements. A number of features meant to drive participation in clinical trials were scaled back in favor of emphasizing education around the topic

  • Shipped full end-to-end designs & contributed to key features that were implemented in DSB. Crafted the information architecture, template creation, modifier, segmentation, and export features.

  • Lack of branding from 3rd party study blocked us from designing with higher fidelity visuals and finalized content. We instead relied on using stand-in copy and gray boxes to lock down the UX and structure of the site.

Design Process

View Details↓

From the research and workshop findings, the design team created wireframes and worked closely with content strategists and the research team to craft the IA and structure of the pages. We would then use branding that was handled by a 3rd party studio to finalize and publish the site.

Design Process

View Details↓

From the research and workshop findings, the design team created wireframes and worked closely with content strategists and the research team to craft the IA and structure of the pages. We would then use branding that was handled by a 3rd party studio to finalize and publish the site.

Impact

The PAN clinical trials micro-site was unveiled on September 8th, 2024. Metrics around site traffic and email signups are TBD.

Previous Project

Digital Signage→

Next Project

Pointellis→

Next Project

Pointellis→

Previous Project

Digital Signage→

Next Project

Pointellis→

Previous Project

Digital Signage→

Next Project

Pointellis→

Updated 07.2024

© Zixing Guo 2024