Xing Guo

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Xing Guo

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Xing Guo

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Updated 07.2024

© Zixing Guo 2024

Pointellis™

Streamlined workflow processes and improved data visibility for clinical drug manufacturers in an emerging medical space

Duration

Role

Tools

Team

2020-22
1.5 years

UX Design
Product Strategy
User Research
Product Manager

Figma
Miro
EY Motif DS
Azure DevOps

1 Product Manager
1 Design Manager
1 Designer
3+ Developers

Duration

Role

2020-22
1.5 years

UX Design
Product Strategy
User Research
Product Manager

Tools

Team

Figma
Miro
EY Motif DS
Azure DevOps

1 Product Manager
1 Design Manager
1 Designer
3+ Developers

Overview

Pointellis™ is a suite of applications that manages the manufacturing of clinical drugs for cell and gene therapy (CGT).

Cell and gene therapy (CGT) aims to treat diseases by replacing, inactivating or introducing genes into cells.

Problem

Our client is a biopharmaceutical company in the clinical stages of CGT development, looking to commercialize and scale drug production. Institutional knowledge, decentralized data, and manual processes made it difficult for our client to scale from low-volume manufacturing processes.

Goal

How might we improve patient outcomes and support individualized cell & gene therapies?

My Contributions

  • Fully owned features from 0-1 as one of two designers on the team, the other being my design manager.

  • Took on product and research responsibilities as our team operated as a small but scrappy start-up. I ran workshops, conducted user-testing/reviews, helped shape the requirements of the tools we were building, and was involved in the strategy of the project.

  • Fostered team culture by running team-builder events a sense of community and camaraderie amongst our team

Testimonial

"Xing's ability to lead a large team through her thinking logically is impressive, where other designers with her years of experience might get lost or flustered, she displays an unwavering sense of calm and confidence."

-Katie Denton, Head of design

Testimonial

"Xing's ability to lead a large team through her thinking logically is impressive, where other designers with her years of experience might get lost or flustered, she displays an unwavering sense of calm and confidence."

-Katie Denton, Head of design

Testimonial

"Xing's ability to lead a large team through her thinking logically is impressive, where other designers with her years of experience might get lost or flustered, she displays an unwavering sense of calm and confidence."

-Katie Denton, Head of design

Testimonial

"Xing's ability to lead a large team through her thinking logically is impressive, where other designers with her years of experience might get lost or flustered, she displays an unwavering sense of calm and confidence."

-Katie Denton, Head of design

Challenges

  • Emerging field of medicine meant a lack of industry standards we could refer to as our north star. This was a 0-1 endeavor

  • Ever changing requirements from our stakeholders made it challenging to drive towards a northstar vision

  • Limited access to users meant we had to rely on subject matter experts and our own research to validate assumptions

  • Lack of proper a design system and branding resulted in visually restrictive user experience.

  • Building to speed, Each application was built as an MVP hat we could prove out the concepts to secure funding and quickly demo to potential clients/collaborators.

Goal

How might we improve patient outcomes and support individualized cell & gene therapies?

Goal

How might we improve patient outcomes and support individualized cell & gene therapies?

Logistics Organize

Case study coming soon!

Case study TBD

The goal of Logistics Organize is to efficiently plan and coordinate the movement of blood, from raw material to the end consumer as a medical product.

Outcome

  • Reduced number of applications needed through consolidating temperature and logistics data in one, central location

Printing & Labeling

Case study coming soon!

Case study TBD

The goal of P&L is to print a FDA approved final product label from specialized, thermal printers.

Outcome

  • Reduced # of steps needed to print a label in competition with user's current process and with a competitor product, Vineti

Testimonial

"It's so easy! Almost too easy."

-Primary P&L User

Testimonial

"It's so easy! Almost too easy."

-Primary P&L User

Testimonial

"It's so easy! Almost too easy."

-Primary P&L User

Testimonial

"It's so easy! Almost too easy."

-Primary P&L User

Conclusion

While Pointellis™ was never fully realized as a product due to various reasons outside of our team's control, my time on this project was fundamental to my growth as a designer.

Our client stakeholders felt heard and we maintained a fantastic working relationship with them. While they weren't the patients or clinicians themselves, they were strong advocates for them and considered them the end-user of our efforts.

With more time, resources, and a branding system which was in the works, we projected to have saved our users a monumental amount of time in their responsibilities while reducing the margin of error as they scaled production to reach a wider patient population.

Testimonial

"Xing is really a fundamental part of the speed and success of design at Pointellis, she's helped to drive the design of new products and constantly is able to take ideas from scratch to launch"

-Victor Essnert, Head of Technology

Testimonial

"Xing is really a fundamental part of the speed and success of design at Pointellis, she's helped to drive the design of new products and constantly is able to take ideas from scratch to launch"

-Victor Essnert, Head of Technology

Testimonial

"Xing is really a fundamental part of the speed and success of design at Pointellis, she's helped to drive the design of new products and constantly is able to take ideas from scratch to launch"

-Victor Essnert, Head of Technology

Testimonial

"Xing is really a fundamental part of the speed and success of design at Pointellis, she's helped to drive the design of new products and constantly is able to take ideas from scratch to launch"

-Victor Essnert, Head of Technology

Testimonial

"She has taken the lead and control of many responsibilities that myself and her manager took on before. We have had full confidence in her abilities for more than half a year now and she has been the primary designer for our 4th/5th MVP."

-Clayton Tran, Product Manager

Testimonial

"She has taken the lead and control of many responsibilities that myself and her manager took on before. We have had full confidence in her abilities for more than half a year now and she has been the primary designer for our 4th/5th MVP."

-Clayton Tran, Product Manager

Testimonial

"She has taken the lead and control of many responsibilities that myself and her manager took on before. We have had full confidence in her abilities for more than half a year now and she has been the primary designer for our 4th/5th MVP."

-Clayton Tran, Product Manager

Testimonial

"She has taken the lead and control of many responsibilities that myself and her manager took on before. We have had full confidence in her abilities for more than half a year now and she has been the primary designer for our 4th/5th MVP."

-Clayton Tran, Product Manager

Takeaways

  1. Something is better than nothing

  2. Advocate for your designs

  3. Users might not know what they need

  4. Ask better questions

Next Project

Next Project

Next Project

Next Project

Updated 07.2024

© Zixing Guo 2024

Xing Guo

Email

Copied ✧

Xing Guo

Email

Copied ✧